- Website was not optimized for mobile & had a high loading time.
- Very few categories on the site given the diverse range of products.
- Very few quality backlinks pointing back to the website
Process
- In the first 3 months, we carried out on site optimization and created 50-60 new landing pages.
- We targeted 3-4 specific niches and expanded on keywords within these niches.
- Major technical improvements that were hindering crawl were carried out on the site.
- Keyword research was done to identify potential high/mid competition keywords and these were then incorporated into landing page copy.
- Innovative Link building through guest post outreach, podcasts, PR tieups, Youtube videos, etc
- Technical on site corrections included adding schemas to show up in rich snippets, internal linking improvement & beefing up existing page content.
- The site had close to 500 keywords in first page and more than 1k keywords in the 2nd page of Google in 12 months of the campaign.
- The traffic on the site improved 10 times from 3k to 30k in 12 months.
- The site also has a significant jump in sales as a result of this exercise from all of its target regions and even from other not so focused areas such as the Middle East and North America.
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Results:
Ahrefs Growth charts when the client was actively carrying out SEO activities.
- The site had close to 500 keywords in first page and more than 1k keywords in the 2nd page of Google in 12 months of the campaign.
- The traffic on the site improved 10 times from 3k to 30k in 12 months.
- The site also has a significant jump in sales as a result of this exercise from all of its target regions and even from other not so focused areas such as the Middle East and North America.