Objective
- Client’s objective was to drive relevant traffic and conversions for relevant keywords in the Art industry
- The website wasn’t ranking for most of its collection pages.
Results Achieved Over 6 Months
- The organic traffic grew by approximately 107.68% from May to October.
- The collection traffic grew by approximately 92.85% from May to October.
- The product traffic grew by approximately 195.66% from May to October.
- Organic Traffic’s direct and indirect contribution to sales jumped by 2.94 times compared to the previous 6 months.
- The web clicks grew by approximately 109.9% from May to October.
- The web impressions grew by approximately 237.92% from May to October.
- The website is now ranking on the first page for 25 of its collection pages.
Challenges
-The website had been migrated from Magento to Shopify platform and due to incorrect migration there was a significant loss of traffic numbers and keywords ranking in the top 10 of Google.
-There were quite a few broken links on the site as a result of incorrect migration and issues with duplicated content.
Strategy
-We identified opportunities and created over 75 pages that target potential keywords with lower competition. This strategy aims to improve visibility and drive more relevant traffic to the site.
-We implemented an email outreach strategy, reaching out to relevant websites and influencers in our niche. As a result, we successfully secured valuable backlinks which will help enhance our site’s authority and improve our search engine rankings.
-During the audit of the product page, we discovered that the hyperlinks in the subject and medium were directing users to dynamic URLs. We recommended that these be fixed to ensure a better user experience and improve SEO performance, along with establishing proper internal linkings.
-To enhance search visibility and relevance, we conducted keyword research and strategically integrated high-performing, relevant keywords into the blog post. This optimization aims to improve rankings for target topics, attract more organic traffic, and align the content with user search intent.
-During our site review, we identified 404 errors and had these promptly corrected.. We emphasized the importance of correcting this issue to prevent negative impacts on user experience and SEO performance, as broken links can disrupt site navigation and affect search engine rankings.
-Through a detailed audit of the collection pages, we identified a significant amount of non-relevant paintings that diluted the thematic focus of the content. We advised the client to remove these unrelated items and replace them with relevant artwork, ensuring that each collection page accurately reflects its intended theme. This refinement not only improves the user experience by providing visitors with curated and meaningful content but also strengthens the page’s alignment with targeted keywords, enhancing both search relevance and SEO performance.
-We added SEO-based headers and descriptions for the page content on the collection page listed in the menu. These enhancements aim to improve search visibility and user engagement by effectively communicating the theme of the collection while incorporating relevant keywords. This strategic optimization helps search engines better understand the content and attracts more targeted traffic to the collection.